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?Marketing Therapy: Stop Sabotaging your Marketing? Marketing Articles | December 22 Cheap Andrew Billings Jersey , 2004
As a CEO or business owner, have you ever felt like your mind was going in circles when trying to decide what you should do next to grow your ... Have you agonized over how to get more ...


As a CEO or business owner, have you ever felt like your mind was going in circles when trying to decide what you should do next to grow your business? Have you agonized over how to get more business, express your value, minimize your risks, and realize your dreams? Then it?s time for what I like to call ?marketing therapy?. This process will help you unlock the issues that are holding your marketing strategies back, so you can achieve success and make more cash ? even during this bedraggled economy.

WHAT ARE THE COMMON ISSUES?
Common issues relating to marketing include a fear of rejection ? this is most common when you?re conducting sales. After a company has been in business for 15-20 years Cheap Clayton Fejedelem Jersey , the issue of burnout and complacency often arises. You know you?re stuck when you never can seem to find the time to unleash that marketing strategy you?d planned which, of course, is the issue of procrastination?the queen of issues for so many of us! ?Marketing therapy? resolves the core issue underlying that procrastination. Often it surfaces as a marketing strategy that really isn?t a good fit for your particular business or skills. Sometimes you just need that step-by-step knowledge required to take action.

Conversely, the fear of success, or of growing too fast, typically comes from the overwhelming worry that you?ll have to work even more hours than you?re already cramming into each day. There?s another surprisingly common issue (to which women, in particular Cheap Randy Bullock Jersey , often fall victim) ? that of feeling like a fraud, or that you really ?don?t know what you?re doing, and they?ll find out soon.?

If you?re a business owner with 10+ employees, you?ll often begin to feel ?disassociated? with your company, since you?re spending more time managing your employees, payroll, and systems rather than focusing on the beloved product or service that prompted you to launch your business in the first place. Depending on the size of your business or organization Cheap Cordy Glenn Jersey , and the length of time you?ve been in business, the issues will be different. Even non-profit Executive Directors experience a kind of ?dependency? issue feeling torn between their obligation to their programs, members, and funders while simultaneously being answerable to their Board of Directors?or feeling let down by their Board?s lack of help.

FIND ME SOME BETTER CLIENTS
Often, your perception (as a business owner or CEO) is that your marketing strategies or promotional materials aren?t working, when the underlying cause is actually some unresolved issue. Sure, the strategies or communications may not be strong enough to ensure company growth in this depressed economy. But it?s crucial to ensure that underlying issues aren?t crippling the good marketing that you?re doing. That?s exactly how our services help.

even more so over time.

HOW CAN A COMPANY SOLVE THIS ISSUE?
First, we recommend a communications evaluation. It starts with an impartial review of how a project was sold, what was communicated & promoted, what sales discussions were held with the client, how estimates were prepared, and what interactions took place Cheap Ryan Glasgow Jersey , from inception to completion. As someone who is not ingrained in the company?s business processes, a marketing expert or consultant can easily see at what level the issue or misfit is occurring, so that it can be resolved. Some typical options are to:
·Establish project tracking forms that communicate regularly with the client on the progress of each project.
·Remove the negative undercurrent of distrusting clients from all promotions, estimates, sales, employee beliefs, and communications. Spend time up front getting to know what your clients expect Cheap Bobby Hart Jersey , as well as their visions and goals. You?ll all enjoy each project much more along the way.
·Revamp your marketing strategies to reach out to a clientele you will enjoy, be challenged by, respect, meet your goals with ? whether those are financial or creative goals ? and who will really appreciate what you offer. So many subliminally negative marketing communication issues are rooted in CEOs or employees not feeling appreciated for their work. (Note: to resolve these issues, see item on ?client surveys? below)
·Retool your promotions to ensure you are communicating authentically with the clients you want to attract.
·Establish client surveys throughout the duration of a lengthy project, or at the end of shorter projects, to ensure you?re meeting your clients? needs Cheap Alex Redmond Jersey , and that everyone is satisfied. Be sure to review these with your employees, too! Allison Bliss Consulting has an unbiased, third party exit interview process that powerfully strengthens your positioning at the same time.
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