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New Ways To Stand Out In A Crowd Of Trade Show Displays Marketing Articles | February 11 Cheap Air Max Invigor , 2011
The goal of all trade show displays is to attract new leads, and new techniques have made that process easier than ever before. Update your trade show marketing tactics with these ideas for maximum effect.?


In the past, trade show displays were limited in their design potential by the materials used to create them. Today's innovators have revolutionized the possibilities with new lightweight construction that holds more securely than the old variety, opening up new possibilities for cosmetic add-ons. In the world of modern trade show marketing Cheap Air Max Fury , there are almost infinite options. Learning about just a handful of them could help your booth get noticed at the next convention.?
Dynamic Visual Trade Show Marketing
One of the best ways to take advantage of new technology is by using visual aids to draw traffic. Placing a TV above the heads of your potential visitors will catch their eye and make them pause to consider your booth, if not decide to head right in. You can display a silent commercial showing the use and benefits of your product, or you can simply show a demonstration. Visual additions to trade show displays are particularly useful when the product itself doesn't have a dramatic visual impact. If the item is too small, then seeing it magnified on a screen is helpful. By the same token Cheap Air Max Flyknit , if the item is too large, seeing it in 3D is helpful.
Incorporate Large Items Into Your Design
If you have a large item that doesn't fit easily onto a display shelf but can be transported safely, consider making it a fixture of your trade show displays. Your first question should be whether there are any sharp edges or other dangerous elements which could harm guests. Remember how tight space will be at the actual event and plan accordingly. Roping off the area will do no good to keep people out.
Once you have determined that neither people nor your product will be harmed by having it present, ensure that the people running the convention will permit you to bring the oversized item. If so Cheap Air Max Fly , then you can incorporate it as part of your exhibit. Position it in a featured spot, but don't place it in the middle of your booth. Always maintain good traffic flow. Have it visible above the crowd if possible.?
Connect Your Trade Show Displays With Social Media
Facebook and Twitter have become two of the newest and most promising platforms for post-convention marketing strategies. Showcase your technological aptitude by having your Twitter feed live on a screen mounted within your booth. Ensure that your social networking information is posted prominently. Have your staff tell visitors that they can connect with your company via Twitter and Facebook, and encourage anyone with a Smartphone to connect immediately. This immediate connection opportunity is vital. If you can get a successful signup, you can not only track visitors at your trade show displays but also get ahead on marketing after the event. Facebook and Twitter provide similar functionality to a mailing list Cheap Air Max Flair , but subscribing is easier and in many cases instant.?


Lately it seems I've been explaining to more and more people about Internet Marketing. You see, for some reason folks think that IM (Internet Marketing) is really all about putting up a great looking website. It's not ? it's so much more than that.


In fact, although a website is a crucial piece in the online marketing puzzle, you can still beat the best-looking website with great online marketing. And what still surprises me is after all the education Cheap Air Max Dynasty , al the articles, all the proof, people still think, ?If you build it (better) they will come!?


Sorry to disappoint folks ? but that's a dangerous assumption.


--- Just Do It Over


For instance Cheap Air Max Deluxe , I was just speaking with a prospective client; they were explaining to me that their newly developed site was not working for them as they had hoped. During their explanation, they told me that they had a 'solution? for their problem ? they were going to replace all or part of the site with Flash elements.


I politely explained to them that Flash wasn't necessarily going to solve their problem and what they had on their hands was a beautiful ?Hotel Nowhere? website, lost in the Internet Wilderness. A 'do over? wasn't going to solve their problems. Permit me to explain my analogy ? I think you'll like it.


--- Hotel Nowhere 101


A Hotel Nowhere website is beautifully designed one, it may have some Flash animation Cheap Air Max Axis , perhaps some cool roll over images, maybe even active menu buttons that pop up and disappear as you move across them. It's likely to have shading and other graphical elements that are visually appealing. And it's probably got some words written on it too?but they're secondary to the 'look.?


The #1 problem with these types of websites (and some are not as bad as the image I painted above) is that they all suffer the same affliction?


They've been built in the middle of the Internet Wilderness!


Now let's think about this for a moment. What good does it do to knock down your nice shiny new ?Hotel Nowhere? website and build another one in the same spot if no one knew about the last one?


If your Hotel Nowhere website is ?out there?, how do you expect people to find you? A real hotel needs roads leading up to the hotel, it has tour guides Cheap Air Max 98 , maps, TV shows promoting vacations at the resort, radio adverts telling people about the next special, advertising in the nearby towns Cheap Air Max 97 , agents and reps out there talking it up and generally promoting it and creating buzz.


In other words, your ?Hotel Nowhere? (your website) needs to be promoted and connected to the rest of the world AFTER it's been built. Simply knocking it down and building another is a waste of tim. Wholesale Nike Shoes Free Shipping Wholesale Kids Air Jordan Wholesale Air Max TN [url=http://www.vapormaxwholesalechina.com/]Wholesale Vapormax Shoes[