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Long Vs Short Emails: Which Style Will Convert Your Prospects Into Customers? Marketing Articles | June 13, 2014
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on ...


You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever.


Some small business owners swear by "the scroll," while others insist that short and sweet can't be beat.


So?which email style is right for?your?small business and?your?customers?


Here's the long and short of it:


Short and Sweet Email Copy


Pros: Short email advocates swear by the method because of its power to create curiosity.


Without a lot of text, the copy you do use can pack a bigger punch. Strategically placed links in short emails encourage the reader to click in order to find out more information (and purchase your product!)


Short emails are also less intimidating for those who don't consider themselves "readers" and might feel overwhelmed by multiple paragraphs.


Cons: It's difficult to develop trust with just a sentence or two, and your audience might not take the bait and click your link if they don't

Cons: Long emails might distract the reader from the call to action you want them to complete, especially if you include lots of affiliate links.


Some people may only skim the email when they see how long it is, missing out on crucial benefits and important information.


Finally, long emails don't work as well when it comes to creating a sense of curiosity, because the information they contain already answers all of your customer's questions.


The Verdict:


The style of email marketing you choose should cater to your custom. Wholesale Nike Shoes Cheap Wholesale Air Jordan Cheap Wholesale Air Max Cheap Cheap Jordan Shoes Cheap Nike Shoes China Cheap Air Max Wholesale Max Shoes Wholesale Air Max Shoes Wholesale Nike Shoes China Wholesale Nike Shoes Online